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LaLiga signs global licensing agreement with StadioPlus | Crypto Plaza



LaLiga and StadioPlustogether with Vegas City Limited, today announced the signing of a strategic licensing agreement for the implementation of a joint project on the Decentralization and metaverse. StadioPlus is the Spanish company that provides technology and consulting to the sports industry to connect it with the Web3 world, while Vegas City Limited is a company that specializes in creating metaverse and blockchain-based experiences.

Thus, with the goal of reaching new generations and increasing interaction with fans around the world, LaLiga signed a licensing agreement with StadioPlus for the use of LaLiga’s intellectual and industrial property rights and their exploitation in the Decentraland metaverse. Through this agreement, a number of LaLiga-themed lands will be exploited within the Vegas City district, which owns the areas of
Decentraland’s largest sports, gaming and entertainment areas.

Jon Fatelevich, CEO and co-founder of StadioPlussaid, “StadioPlus has a mission to be the bridge between the sports industry and the future. For this reason, we are pleased to have closed this deal with LaLiga, with whom we have been working together for many months on the development and inclusion of the competition on Decentraland, and we are confident that we will deliver a great experience for soccer fans and for Web3.”

Stephen Ibbotson, Head of Franchising and Licensing at LaLiga added, “It is essential that LaLiga continues to innovate to bring the best of the competition to our fans, both on and off the field. This licensing agreement will allow us to reach a new and relevant audience, Decentraland.

For its part. James Ashton, CEO of Vegas City Limited said, “We are excited to work with LaLiga, Stadioplus and Decentraland to develop a soccer project that will surprise and provide new experiences for our audiences. We are leveraging Decentraland’s capabilities to deliver valuable Web3-enabled content.”

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Finally, Agus Ferreira, CEO of the Decentraland Foundation. commented, “Part of Decentraland’s vision is to enable and create experiences for all kinds of people. We believe that sports is an incredible opportunity to showcase the possibilities of Web3 and decentralization. That’s why we are pleased to work with Stadioplus on the inclusion of LaLiga on Decentraland, to bring the competition, which has hundreds of millions of fans worldwide, into the metaverse.”

The Decentraland metaverse demonstrates that the blockchain ecosystem is evolving and targeting the world of sports and entertainment. The goal is to create a decentralized and open virtual world where users can have experiences just like in the physical world. Users can create unique avatars to socialize, explore and trade using blockchain technology.

This licensing agreement demonstrates LaLiga’s commitment to new formulas that allow the competition and Spanish clubs to reach new audiences and offer unique and innovative experiences to fans around the world.

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