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Binance builds an office in the Solana metaverse

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Binance cryptocurrency exchange builds space in Portalsa metaverse platform built on the Solana blockchain. Portals recreates a dense urban environment where users can explore buildings and interactive rooms.

Binance.US gets a space in Portals Downtown aiming to offer the latest news, charts and virtual events “, said Chris Lund, director of community and partnerships at Portals, in a Twitter message.

Chris Lund added that FTX.US, the U.S. arm of cryptocurrency exchange FTX, will also build its own office in Portals.

Companies have jumped into metavers such as The Sandbox and Decentraland, both based on Ethereum. Portals appears to be an early favorite to capture an audience on the Solana blockchain.

Zachary Tindall, spokesperson for Binance.US, said the virtual building is intended to be a meeting place for users of the exchange.

We created a space in the metaverse for the Binance.US community to gather.” said Tindall. ” This is the first of many steps we are taking to be forward-looking as we build and reach out to our community in new environments.

And Binance will not be alone.

Solana Raydium, Magic Eden, Audius, Bonfida and other projects will also have a presence in the Portals metaverse, said Chris Lund. Metaverses generally describe a virtual world in which people can interact as they do in the real world, but digitally.

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In Decentraland, global electronics giant Samsung has launched a metaverse version of its Samsung 837 site in New York. Dubbed “Samsung 837X,” the pop-up space offered missions leading to exclusive NFTs and live mixed reality events.

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