Adidas Originals launches its first virtual clothing collection

Adidas Originals has unveiled its first virtual clothing collection, consisting of several brand-inspired garments. Designed by Three Stripes Studio, the collection brings together concepts inspired by the German brand’s past and future.

Yesterday, the German sportswear brand Adidas Originals launched its first collection virtual clothing collection based on non-fungible tokens (NFT). The collection was named Adidas Virtual Gear and has a total of 16 upper parts. Among the garments we can find biker jackets, hoodies and quilted jackets with more innovative and more classic designs.

The collection has been designed by Three Stripes Studioof the German brand, seeking to mix “impossible silhouettes that unite past and future, virtual and physical, community and creators, culture and identity.“. With the launch of the collection, he also With the launch of the collection, it also included the “Virtual Gear” category. which will include Adidas Originals NFT garments.

The assets are designed to be responsive and adaptable to any Web3 environment, current or under development.. The garments are available through a Profile Picture Dressup (PFP) tool and can be used by virtual avatars through the application.

Digital garments are distributed among the assets belonging to the collection. Adidas Originals: Capsule NFTwhich was launched in May 2022. As of yesterday, it is possible to interact with assets and find out which of the 16 items was obtained by the user.. NFT holders will have to burn the asset to find out which item has been assigned to them, a system similar to a sticker envelope that must be opened to find out what is in it.

All 16 garment designs are exclusive and created by Adidas Originals designers, but there are 3 in particular that are extra special. Three Stripes Studio wanted to add 3 limited edition pieces. with exclusive designs inspired by the studio’s first 3 Web3 partners, which are: Bored Ape Yacht Club (BAYC), Gmoney and Punks Comics..

Adidas wanted to demonstrate its commitment to web3 by bringing its apparel to the blockchain through NFTs. The Adidas Virtual Gear collection is a push toward strengthening the web3 and the brand’s commitment to the open community-based metaverse.

Although this is Adidas Originals’ first personal collection, it is not the company’s first web3 approach. Previously, the brand launched collections digital clothing collections through collaborations with major brands such as Parada. Also Adidas collaborated with Web3 ecosystem members Bored Ape Yacht Club (BAYC), Gmoney and PUNKS Comic to launch a collection together.

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